Backing Up Your WordPress Site

It’s important that you create regular backups to mitigate the risk of losing your WordPress site. There are a number of different things that could go wrong so you will need to take a few steps on your own to prevent losing your web site completely. In the following article we’ll discuss what problems could […]

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WordPress Hosting

Starting Your Own Business Blog

Starting your own business blog provides a number of important benefits in helping to market your business online and create a dialogue between new and existing customers alike. Before starting out with your own business blog, here are a number of points of advice to consider. Reasons to get started A blog is a great […]

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Keeping Track Of Your Web Site Visitors

Understanding your visitors and what they do within your web site is crucial to running a successful online business. If people can’t find what they on your site easily then it’s quite likely they’ll go elsewhere. As a general rule you don’t want your customers waiting more than three seconds for a web page to […]

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Modern Web Design Trends

In this article, we’ll look at some of the most popular web design trends emerging now. Amongst these examples we can see how designers are pushing the limits of human interaction and changing our understanding of what a modern web site can be. The Big Screen A new trend that is appearing is to create a […]

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web design trends

What is Email Marketing?

Marketing is an important part your business helping you to find new customers and develop your brand. Traditional methods such as the radio, television and newspapers have been the mainstay for many years but now with the advent of the Internet there are new forms of online marketing available to utilise. Email marketing is particularly […]

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email marketing

Essential Plugins for WordPress SEO

WordPress is a free software package used to create web sites. Originally developed as a blogging platform, WordPress has now grown to become a powerful, fully fledged CMS in its own right. The software is so easy to use and robust that it has become extremely popular with web developers, small business owners and any […]

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wordpress seo

Setting up your FTP client

The following tutorial will guide you through setting up your FTP client properly for transferring files to your account. We will be using the open source FileZilla FTP ( http://filezilla-project.org ) client as an example, which we recommend as the best freely available FTP option. However, as a rule of thumb all FTP clients will have simliar […]

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Important On-Page SEO Techniques

On-page SEO is all about the steps that you can take within your website in order to improve it’s ranking within Google. In contrast off-page SEO is generally focused on the creation of links from external web sites, social media and social bookmarking services that point back to your web site, or specific pages within […]

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on-page seo techniques

How To Do Keyword Research

Keyword research is the practice of identifying which phrases are used on search engines when people are looking for information, and usually includes finding both the search volume and relative competitiveness of the terms. Keywords are generally broken up and grouped based on the number of words within the phrase. The more words that are […]

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Keyword Research

Guide to Google Penguin

Released in April 2012, Google Penguin was the search engine’s response to increasing use of “black hat” SEO techniques for link building. Penguin rewards sites that have natural, valuable, authoritative, relevant links, and penalizes sites that have built manipulative links solely for the purpose of increasing rankings, or links that do not appear natural. Unnatural […]

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What Are Long Tail Keywords?

Think of all your potential visitor keyword searches being placed on a long curve. At one end of the curve are the most popular searches, comprising of 1-2 word phrases with hundreds, or perhaps even thousands, of searches per day. These are usually referred to as short tail keywords. Many assume short tail keywords are […]

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